What is a data quality check?
A data quality check analyzes your database to see how many records are outdated, missing and invalid. From there you can use a data append to update your records and add missing contact data such as mailing addresses, email addresses, phone numbers, new last names, and more.
Why do you need one?
It’s important to check the quality of your data, because people are always creating new email addresses, become retired from their jobs, phone numbers change, mailing addresses change, people pass away, and most women who get married change their names.
When do you need a data quality check?
If you haven’t checked your data quality in over a year, it’s time. Many contact records change over the year.
Here’s what happened last year
- 34% of Americans created a new email address.
- 1% of the population retired.
- 18% of phone numbers changed.
- 11% of mailing addresses changed.
- 1% of people passed away.
- 86% of women who got married changed their names.
The bad data that results from any of these changes can put your prospects, and even your customers out of reach.
No matter what database or software you use, up-to-date data is the key to supporting your customer relationships. Integrating data fixes with the idLeadGen solution is simple. It results in cleaner data that increases email opens and generates a better response from direct mail and phone calls. It lets you focus on building relationships that will increase revenue and result in exceeding your goals.
Contact us for a data quality check and free quote.