Fundraising success depends on clean data, because inaccurate contact information increases fundraising campaign costs, reduces donor retention, and wastes money.
Here’s why fundraising success depends on clean data
You’re wasting money. Postage and mailing costs are a significant expense to non-profits. Mailing to incorrect mailing addresses hurts your fundraising efforts and your budget.
Also, when you clean your database you get rid of duplicate contact records, which means you won’t send unnecessary mailers.
Cleaning your data means the information you have in your database is accurate. It should be cleansed regularly to make sure the deceased are removed, addresses are up-to-date and you have the right names for people who may have been married or divorced. You can hurt relationships with your donors if you are calling them by the wrong last name, or are sending to the wrong address.
Updating your email addresses will increase response rates for your email campaigns.
Succeed with major gifts with accurate giving histories. It’s important to have correct information on your donors, such as contact information for your donor and your agency’s history of communication and visits with them and notes on the donor’s interests. All of this should be in your database.
Data analysis, decision making, and planning
You can only make good decisions about your fundraising efforts with clean data. That way you will really know what your retention rate and ROI is.
Don’t wait for your next campaign to clean your data. Contact us to learn more and get a free quote.