How To Use Direct Mail To Grow Your Customer Base

How to use direct mail to grow your customer base. Direct mail is one of the easiest, most effective ways to get new customers.

Finding new customers can be very daunting if you don’t know where to start. Direct mail, such as postcards, flyers, catalogs, brochures, and letters is one of the easiest ways to get your message to new customers.

The Benefits Of Direct Mail

It’s Targeted To Your Prospective Clients

Mass advertising is rarely viable for a small business, because it’s very expensive and often ignored by most people. A highly targeted direct mail piece has a higher ROI, because it’s being sent to people who are likely to be your next customer.

For example, if you were a home service professional, such as a roofer, landscaper, or painter, you could create a direct mail piece to target neighborhoods where you recently completed work. In your message, let prospective new leads know that you just finished a project for one of their neighbors.

It’s Personal

You can address your customers by name and appeal to their interests. Customers are more likely to respond if they feel you understand their needs.

It’s Tangible

Unlike emails that can be deleted before they’re open or never make it to the inbox, direct mail is physical. It will end up in your prospects hands and if your offer is valuable they are more likely to save it for when they’re ready to buy.

It’s Trackable

It’s one of the few marketing channels where you can track the success of a campaign. By adding a coupon code to your direct mail, you can keep track of how many sales were as a result of it.

Having The Right Data Matters

As long as you have new, targeted prospects to mail a postcard, personalized letter, or flyer to, you have the potential to increase your business growth for years.

We have the data you need to create a highly targeted direct mail campaign. We compile the most up-to-date contact and demographic data in the U.S.A. and Canada. Our customers rely on idLeadGen to help them acquire new customers and grow their sales.

Business leads lists are a powerful way to reach prospects and generate B2B sales leads.

If you’re a B2B business, you can create unlimited business lists for your direct mail and telemarketing campaigns. You can target businesses by location, industry and demographics. See our business database here.

Reach new neighborhoods and make potentially lifelong connections with profitable new customers. If your a home service professionals, such as a Roofer, Plumber, Lawn Care Expert, Painter, Carpenter, or other small business professional, you may benefit by using our White Pages Database.

Need Advice? We’re here to help. Call us at (888) 297-4694 x3 or contact us here

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