Tag Archives: Data Hygiene

5 Quick Tips To Improve Your Next Email Campaign

If you could benefit from better open rates, more click-throughs and sales from your email campaigns, here are 5 quick tips to improve your next email campaign. Start these today and you’ll see a better response immediately. Use A Recognizable From Name It may seem obvious, but who the email says it’s from will have an […]

Best Practices For Direct Mail Campaigns

Sending postcards, catalogs, and other direct mail pieces to customers and prospective customers has been trending lately due to its high response rates. Having a physical presence in your customers and prospects home or place of business can be extremely valuable if you follow these best practices for direct mail campaigns. Start With Data Quality Starting […]

How to know it’s time for a data quality check

What is a data quality check? A data quality check analyzes your database to see how many records are outdated, missing and invalid. From there you can use a data append to update your records and add missing contact data such as mailing addresses, email addresses, phone numbers, new last names, and more. Why do […]

Fundraising Success Depends On Clean Data

Fundraising success depends on clean data, because inaccurate contact information increases fundraising campaign costs, reduces donor retention, and wastes money. Here’s why fundraising success depends on clean data Wasted Money You’re wasting money. Postage and mailing costs are a significant expense to non-profits. Mailing to incorrect mailing addresses hurts your fundraising efforts and your budget. […]